As businesses across the country are looking to re-open, marketing teams are scrambling. The crisis continues, and it’s a constant struggle to find the right tone. People want more than images of people cheering first responders and grandparents cooing over babies on Zoom calls. It is okay to acknowledge the dangers, but don’t leverage it and risk looking self-centered. You can reassure your customers without patronizing them. Let them know you’re taking precautions — but there is no need to overwhelm them. You can be careful and still ‘feel’ normal.
And it couldn’t hurt to have laugh or two.Read More