On: May 18, 2020
In: Uncategorized
Views: 2327

Your brand is not silent in these times. Your doors may be locked. Your teams are working from home or furloughed. And your plans postponed or shelved entirely for now. But your brand still speaks.

Your brand is the sum total of your customers’ experience with you. Every sale, every interaction, and every communication is a building block of your brand. And two months of lockdown won’t put an end to that. These exchanges might be changing — but they’re not ending.

So keep communicating with your customers however you can. Because in the end, your brand is all about them.