• IZIT Leather keeps it real

    On: November 22, 2011
    In: Identity
    Views: 570
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    For this high-end faux leather manufacturer, we created a mark that expressed its calfskin feel and the wide range of colors and applications. The identity system features a leathery fade to the edges as do the web pages. The complete website can be seen at www.izitleather.com.

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  • Cray, Kaiser Ltd. markets strategically

    On: November 22, 2011
    In: Collateral
    Views: 583
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    We created a unified collateral system for the accounting firm of Cray, Kaiser, Ltd., including a folder, several individual service brochures, advertising and client communications. A website was also created and can be seen at www.craykaiser.com.

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  • Common Threads draws on diversity

    On: November 22, 2011
    In: Collateral
    Views: 562
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    To create the first annual report for the charity organization co-founded by celebrity chef Art Smith, we leveraged elements of their strong branding and tried to simply tell their story. Their mission of youth and diversity is shown in the bright color palette and strong photography. Created under as grant from the Taproot Foundation.

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  • Chicago Podiatric puts best foot forward

    On: November 22, 2011
    In: Collateral
    Views: 556
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    Suffering from the problem of success, Chicago Podiatric Service was not seeing repeat business. In an effort to build referrals, we created this colorful newsletter filled with helpful tips and useful advice. Keeping people’s attention and building positive associations will keep CPs at the top-of-mind for all podiatric issues.

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  • Baxter Credit Union ‘fits’ members’ needs

    On: November 22, 2011
    In: Collateral
    Views: 609
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    To show that Baxter Credit Union was a perfect ‘fit’ for its members, we created a shoe-based promotional campaign featuring a new member kit, product folders, newsletter templates and statement inserts.

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  • Bookwallah exports imagination

    On: November 11, 2011
    In: Uncategorized
    Views: 675
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    The Bookwallah organizationis trying to build and maintain libraries in orphanages  in developing countries around the world. But before they can do any of that they need to raise money.

    Working with the founders, the created an identity that was clean, professional and flexible across a number of media; but also reflected the endergy and the spirit of the organization.

    To learn more about Bookwallah and their work, check them out at www.bookwallah.org.

     

     

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  • This is not design.

    On: November 11, 2011
    In: feature
    Views: 1883
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    Have a nice dayLove him or hate him, this little guy’s got staying power.  But it’s not design. It’s a design.

    Design is not the end-product, but the process used in its creation. Or, as the dictionary puts it, “the thought behind the action”. This is the idea that drives everything we do.

    It may seem tempting to wrap your company’s products in the latest style or charge them with cutting edge technology and sent them loose to sell. But with a landscape littered with dancing CGI packages or computer-enhanced ‘talking’ creatures, it might not be the best approach for you.

    At Whirli-GIg Brand Design we do things the hard way. We take a good hard look at your company, your products and the way you do business. We talked to your customers, your competitors’ customers and try to form a picture of how you are perceived in the marketplace.

    Then we take that image and bring the best parts to life– and share them with the world. Customers are too smart these days to be taken in by gimmicks for long. But by communicating your true advantages and engaging with the marketplace, we can build your customer base and generate long-term relationships.

    The hardest dollar you will ever earn from a customer is the first one. When you get that opportunity you should make the most of it. Don’t have a transaction, start a relationship. And good relationships are built on trust.

    How do you design trust?

    It would be difficult to question Craftsman Tools’ commitment to quality when they offer to replace any broken tool for a lifetime. Or the simplicity of the Apple’s iPhone when the commercials are nothing but a faceless demo of fingers actually using the product.

    Any product worth promoting has an inherent competitive advantage, and we’re willing to help you find it, and use it to build relationships with your market.

    Earn their trust today and reap the rewards for years to come.

    And, have a nice day.

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  • Simplicity for a smarter planet

    On: November 11, 2011
    In: Uncategorized
    Views: 449
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    IBM creates connected care

    Click here to view presentation

    To show the benefits of IBM’s interoperable healthcare systems without getting bogged down in complex details, we created this simple graphic approach that communicates the streamlined value of IBM’s solutions.

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  • Branding never stops.

    On: October 21, 2011
    In: feature
    Views: 1860
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    Many people think that branding means having a logo, and maybe a tagline to go under it. But to us, branding is the summation of everything your customers see, hear and even ‘feel’ about your product.

    We like to think of it as your company or product’s lifestyle, the summation of mental connections your customers’ make about you. That said, most “branding” efforts are misguided, expensive and wasteful.

    Traditional branding (like institutional advertising and sponsorships) can build awareness, but ‘awareness’ has never sold anything. And amorphous goals like ‘brand affinity’ are difficult to measure and require a large investment of time and capital.

    So how should you brand? The short answer is ‘in everything you do’. Since your brand is a reflection of everything your customers think and feel, it should be part of everything you do. From your logo and packaging to your customer service scripts and on-line forms, it should all work in service to your brand. Nothing is too small to overlook and you should steer clear brand dissonance.

    If your brand is all about value, you might want to avoid the Jaguar cross-promotion. Environmental responsibility? You might want to rethink those plastic bags. These things are closer to your brand than any high-flown ad in a trade journal.

    Not to sound cynical or mercenary, but every nickel you have to spend on promotion should be put toward driving customer behavior. Why invest in trying to make people like you when you could be getting them to click ‘like’ on Facebook and telling their friends about you.

    Modern marketing is a two-way street, and you can build loyalty and ‘affinity’ by actually listening to your customers and investing in their continued support. Don’t tell them your focused on the future with an expensive mailer featuring soaring eagles, invite them into your process and show them your vision.

    The first step is to understand your brand, and just not the one you talk about it your annual report. Talk to customers, prospects and competitors (if you can) and try to get a feel for how you are really seen in the marketplace.

    Then find a way to involve  people in the brand. Invite input, reward cooperation and do everything you can to connect the best aspects of your brand with their lives.

    And, most importantly, don’t stop.

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  • On: December 23, 2000
    In: Holiday, Portfolio
    Views: 799
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    Here is another holiday pastime from the hardworking elves at Whirli-Gig. Check it out here.

    You can see more of our annual diversions right here.

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